Catherine joined Edelman in February 2015. Catherine leads a national team of twenty members across research, data, intelligence, analytics, and paid & performance media activation, providing strategic counsel to clients to better identify, articulate, and activate audience insights that drive results.
Catherine is passionate about integrating data from a variety of sources to identify actionable insights that drive organizations forward. Catherine volunteers her time on multiple boards to drive the research and analytics industry forward and to support diversity, equity, and inclusion in business and the community.
Prior to Edelman, Catherine spent 10 years at Ipsos as a member of the Canadian leadership team, managing a significant portion of firm revenue consulting across strategy and creative development testing & brand health and advertising tracking for global organizations including Procter & Gamble, Coca-Cola, Mondelez, Kraft, Unilever, Visa, and AB-InBev. Prior to Ipsos, Catherine spent almost a decade at a boutique research firm and at leading Canadian television and digital media publishers, consulting with global and national organizations across many sectors.