Our expert perspectives provide thought-provoking insights to inform actionable strategies and decisions.

2023 Edelman Trust Barometer

Navigating a Polarized World

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

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Measuring Trust

Thought Leadership Paper

As the first in a series of thought leadership papers, Measuring Trust: A Prerequisite to Unlocking Growth provides scientific background for what trust is, why its important, how it differs from sentiment and reputation, and how businesses and brands can leverage the latest advancements in technology to identify the trust signals to uncover deeper insights.

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Trust Institute

A Learning laboratory for trust

Uncover data-driven insights that inform leadership, strategy, policy and sustained action across institutions from Edelman’s Trust Institut.

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