We developed a dynamic, data-driven story designed to captivate and engage business leaders as they plan for ‘the future of work’ one year past the onset of the coronavirus pandemic.
EXCLUSIVE DATA SOURCES TO YIELD PROPRIETARY INSIGHTS
- Surveyed 31,092 full-time employed or self-employed workers across 31 countries
- Analyzed 122 billion email interactions and 2.3 billion meeting interactions in Microsoft Teams and Outlook across industries and countries around the world.
- Curated insights from review of data created by hundreds of millions of members in more 200 countries on LinkedIn
TELLING THE STORY THROUGH HIGH-IMPACT DATA VISUALIZATION
We partnered with Microsoft to aggregate and analyze billions of data points, then create unique visualizations showcasing the stark realities of digital overload.
Our team was responsible for interpreting the data, identifying key information that would bolster the narrative and resonate with the media. Acting as bridge between insight and activation, our teams ensured the visualizations demonstrated visual and analytical integrity, collaborating with the Edelman creative team to bring the data story to life.
A ‘DESIGNED FOR MEDIA’ STORY TO MAXIMIZE REACH & ENGAGEMENT
Microsoft knew it would be difficult to break into the crowded media landscape around the state of remote work. To generate conversation, they relied on DXI to conduct their Global Work Trends Index Survey and from that uncover provocative data points and insights. The gravity of the findings caught media attention, created news buzz and raised an important industry conversation.