As Edelman’s data and intelligence experts, we periodically publish data-driven insights around trust that inform leadership, strategy, policy and sustained action across institutions.
Thought Leadership Paper
As the first in a series of thought leadership papers, Measuring Trust: A Prerequisite to Unlocking Growth provides scientific background for what trust is, why its important, how it differs from sentiment and reputation, and how businesses and brands can leverage the latest advancements in technology to identify the trust signals to uncover deeper insights.
In its 22nd year, the Edelman Trust Barometer is an annual global survey of more than 36,000 respondents in 28 countries. The report is published in January and covers a range of timely and important societal indicators of trust among business, media, government and NGOs, shaping conversation and setting the agenda for the year ahead.