The challenges and stress caused by the 2020 pandemic affected the world’s collective wellbeing. But Lululemon believes everyone has the right to be well. So together, we created: The Global Wellbeing Report, a custom quantitative online survey, combining psychometric analysis and data modelling across 10 key global markets.
DESIGNED A SIGNATURE PIECE OF GLOBAL IP
A robust editorial insights exercise identified white spaces in current conversation about wellbeing. Combining these insights with Lululemon’s core dimensions of sweat, grow, and connect, Edelman DXI designed a custom quantitative online survey executed across 10 key global markets that explored the physical, mental, and social elements of wellbeing.
UNCOVERED RELEVANT CONTEXTUAL INDICATORS TO FUEL UNDERSTANDING
Analysis of the survey data led to development of a proprietary Global Wellbeing Index, as well as understanding of the drivers of wellbeing and the interconnectedness of physical, mental, and social wellbeing dimensions. Contextual and inclusive elements of the research were incorporated, ensuring the IP had a relevant and comprehensive point of view.
CREATED A FORWARD-LOOKING THOUGHT LEADERSHIP PLATFORM
The insights informed the development of a provoking media narrative which will serve as a thought leadership platform for Lululemon in the media, allowing the brand to lead conversation on the topic of wellbeing and be vocal about its advocacy of everyone’s right to be well.