Cécile is the Global Head of Client Strategy at Edelman DXI,. She consults on Research, Analytics, Data & Measurement for Edelman’s top Global largest clients. Fuelled by her experience apprehending business impact and in understanding audiences, ideas, brands and markets around the world, she aspires to make clients’ engagement with the world the smartest it can be. Cécile has worked across brand equity and reputation, communication and innovation always inspired by creative methodologies.
She operates fully across disciplines, but her centre of gravity is anchored in her Sociology and Anthropology academic background. Research neutral and channel agnostic, Cécile has led global projects across sectors but deeped dive into the tech sector in her time our DxI team on the West Coast.
Cécile started her career in advertising and media consultancy at TBWA and BETC Euro RSCG before joining Millward Brown, and Truth Consulting. After completing Master degrees in Sociology & Anthropology at Sorbonne University and in Political Sciences at Sciences Po Paris, Cécile graduated from HEC Business School in Marketing Intelligence.