ARE YOU AT RISK?
By leveraging real-time data and analysis, we deliver actionable intelligence to identify and understand issues, enable data-driven decisions and reach audiences with pinpoint accuracy.
CRISIS INTELLIGENCE CAN ANSWER...
- What impact did the issue or crisis carry on corporate reputation?
- What’s the current and future trajectory of an issue or crisis?
- How can data inform decisions or validate an approach?
- How do we identify and target audiences who have been exposed to an issue?
- How will key audiences react to response strategy / messaging?
- How do we mitigate future risks?
We're redefining crisis communications strategy.
Today’s landscape and the ever-evolving dynamics of a digital world call for a new approach to traditional crisis communications. One that is data-fueled, rooted in Trust, connected to culture and integrated across business functions. At Edelman, we call this Connected Crisis.
We pinpoint issues, enable data-driven decisions and reach audiences with precision across the crisis lifecycle–from crisis preparation, to response and recovery.