Erica is Head of Performance Intelligence for Edelman Data & Intelligence (DXI) and has almost 20 years of experience in online marketing, digital media and analytics, and client service with proven success in developing effective programs for clients across a wide range of verticals, including retail, technology, financial services, CPG, travel, and automotive.
Prior to joining Edelman, Erica held senior leadership roles at iProspect and Omnicom Media Group, where she led client strategy and senior relationships, staffing, operations and business development for the Midwest region. She has partnered with brands including Sears, HP, Intel, Choice Hotels, Lowe’s and State Farm on both U.S. and global basis.
Erica holds a B.S. in marketing and international business from Penn State University.