In a world marked by economic anxiety, lack of faith in societal institutions and polarization as the new normal, “business as usual” is being redefined every day. Action is required to meet higher expectations and increasingly complex problems, but the jeopardy is greater than ever as every decision - minor or major - is loaded with risk. Today’s unique business landscape calls for one-of-a-kind solutions. That’s where DXI comes in. 

Uniting the best minds in research, analytics, performance marketing, behavioral science, econometrics and data, our team’s diversified skill sets and our deeply interconnected, cohesive approach enables us to provide a truly holistic perspective to solve unique challenges. 

From uncovering initial insights to assessing impact, we deliver innovative solutions at every stage and leverage Edelman’s unmatched communications expertise to drive powerful outcomes. 


Answering "Why" and "So what?"

We gather and analyze information from human sources by engaging directly with target audiences and examining existing data to uncover audience perceptions and expectations.

• Market research
• Earned & social media listening, monitoring & analysis
• Competitive, landscape, trends & whitespace analysis
• Content auditing & analytics


Reaching the right person, with the right message, at the right time

We combine expertise in performance marketing and analytics expertise to plan, execute and optimize marketing and communications campaigns that drive business outcomes.

• Audience insights & targeting
• Paid media planning, buying & execution
• Paid communications amplification
• Content optimization & SEO
• Earned, owned & paid media measurement & analytics


Identifying future opportunity, risk and impact

We apply data science, econometrics and predictive analytics to identify trends, risks and demonstrate comms impact on reputation and business outcomes.

• Risk sensing & forecasting
• Workforce listening & analytics
• Advanced statistical analysis
• Integrated dashboarding
• ROI & attribution modeling