Today too much of the industry is still focused on a one-way extraction of data, treating people like commodities. But we believe that the challenges facing brands and businesses today mean, now more than ever, they need to better understand the people they have to communicate with.

We start with people.

We question the why, not just the who and the what. We combine data, research and cutting-edge quantitative and qualitative techniques to truly reveal the people behind the numbers. It’s an approach that drives a two-way relationship, establishing a mutual data value exchange with people in which trust is the foundation. It becomes a virtuous circle; trust yields data, data enables empathy, empathy drives trust.

We call it data with empathy.

This is what sets us apart. Data with empathy requires bringing together expertise and skills that combine understanding culture and human emotion, with robust science and quantitative techniques:

• We start by asking different questions.
• We take a multidisciplinary approach to answering those deeply human questions.
• We create unique earned content and experiences to build lasting, trusting relationships to drive mutual value exchange.