Gregory Gittrich is the Global Head of Intelligence at Edelman. He leads an innovative team of scientists, researchers, and specialists across AI, Human Intelligence, and Predictive Intelligence. Edelman’s efforts in AI and product innovation, coupled with its unparalleled investment in advanced analytics and research solutions, puts the firm in a unique position to drive value for clients. Greg is focused on bringing novel solutions to market and transforming how marketing communications uses data to shape ideas, tell stories, and build trust – all to drive business impact. For the past 20 years, his career has focused on the intersection of technology, data, brand strategy, and revenue. He previously was Chief Commercial Officer of Orum, the influential fintech that joined Stripe in 2025; Chief Commercial Officer at SoulCycle; Publisher and Chief Content Officer at Mashable; co-founder of both NBC News Digital and NBC Local Integrated Media, and the founding CEO of Creatively, a job platform for creatives.
A Peabody winner and Pulitzer finalist, Greg began his career as a journalist.