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Karima Zmerli, Ph.D.

Karima joined Edeleman DXI in March 2021 as Global Head of Performance and Predictive. Karima is passionate about DXI's roadmap and the opportunities to develop cutting edge offerings built on Edelman Trust expertise.

Prior to DXI, Karima served as Chief Data Science Officer at Wavemaker Global where she built an amazing team and developed innovative services and tech products.

A former Fulbright Scholar, Karima has her Ph.D. in Marketing from FSEG Tunisia, an MS Marketing from ISG Tunis, and a BS in Commercial Studies from I.H.E.C. Tunis.

Karima has been recognized among Adweek Media All Star 2020. On her time outside of DXI, she enjoys traveling with her family, playing chess and soccer with her kids and cooking with her husband.