Edelman Data & Intelligence was recognized among the best in the industry at the 2025 AMEC Awards, earning honors across eight categories and bringing home four Gold, three Silver and one Bronze.
The AMEC Awards celebrate exceptional use of data, analytics and insights to drive communications effectiveness and impact. Edelman DXI’s wins this year reflect the depth and diversity of its work spanning thought leadership, trust modeling, real-time analytics, internal reporting and regional reputation measurement.
2025 AMEC Award Wins
Abbi Merz | Senior Account Manager
Gold - Young Professional of the Year
Recognized for her leadership and innovation in communication measurement, Abbi’s work combines rigorous research with powerful storytelling. Since joining DXI in 2021, she has led complex global projects, mentored teams and helped develop AI tools that advance inclusive care and data-driven decision-making.
Confidential | AI Thought Leadership
Silver – Innovation Award for New Measurement Methodologies
This global thought leadership program introduced a first-of-its-kind framework to benchmark enterprise AI maturity. By integrating qualitative and quantitative data, the methodology helped define the industry’s approach to AI adoption, positioning the client as a trusted voice in digital transformation.
Confidential | Trust Impact
Gold – Best Use of Integrated Communication Measurement/Research
Gold – Innovation Award for New Measurement Methodologies
Bronze – Most Impactful Client Recommendations Arising from a Measurement Study
Through a pioneering econometric model, DXI quantified the relationship between trust and business outcomes, reframing trust as a predictive economic asset. This approach demonstrated how communications drive measurable commercial value and reshaped strategic decision-making across global markets.
Nokia | Mobile World Congress
Silver – Best Use of Measurement for a Single Event or Campaign
At Mobile World Congress 2025, DXI delivered a live multi-channel measurement program enabling Nokia to make real-time decisions and optimize campaign performance on the ground. The work provided deep competitive insights and informed a long-term communications strategy.
Nokia | Global Leadership Team Reporting
Silver – Best Use of Measurement for Internal Communications
DXI built a unified reporting framework that consolidates earned, owned and internal data into an executive-ready narrative. The report has become a trusted decision-making tool for Nokia’s senior leaders, supporting alignment across global business areas.
Arcos Dorados | From Origin to Table
Gold – Most Effective Planning, Research and Evaluation in Latin America
This reputation-led campaign strengthened McDonald’s Argentina leadership in food quality and transparency. Through earned media and influencer engagement, DXI helped build trust by showcasing local sourcing, sustainability and supply chain integrity.
From predictive trust modeling to real-time analytics and inclusive measurement practices, these wins reflect DXI’s commitment to advancing how organizations use data to inspire action and build trust.
About the AMEC Awards
AMEC is the international Association for Measurement and Evaluation of Communication. Now in its 23rd year, the AMEC Awards aims to recognize and celebrate exceptional achievement, showcasing the importance of research, measurement, insights, and analytics.
