NEW YORK, JUNE 26, 2023 – Edelman won a total of nine Cannes Lions this year, with notable DXI involvement in five of the winning campaigns. This milestone showcases the power of measurement for DXI clients and partners as they seek cutting-edge solutions for an evolving marketing landscape.
DXI’s work with Vaseline, ‘See My Skin,’ Dove, ‘#KeepTheGrey,’ and eBay, ‘Wear ‘Em Out Store,’ took home one Gold, two Silver and two Bronze Lions.
For Vaseline, 'See My Skin,' the DXI team's qualitative research enabled our Edelman partners to create a first-of-its-kind database that allows users to search conditions on skin of color, and their integrated measurement plan provided key performance metrics.
With ‘#KeepTheGrey,’ Dove took a stand against age-based discrimination and encouraged women to embrace natural hair color in response to a cultural moment. Our team created a campaign impact study to measure overall effectiveness, including cultural attitudes and perceptions towards aging and ageism.
eBay sought to bring sneaker culture back to its roots with ‘Wear ‘Em Out Store,’ and DXI contributed to the sneakerhead celebration with a custom measurement framework, flash and full-wrap report of the wildly successful pop-up over the course of its three-day run.
Below is a full list of this years results:
Campaign Name: See My Skin
Client: Vaseline
Category: Brand Experience & Activation
Sub-Category: Healthcare
Prize: Gold
Type of Work: rigorous qualitative research process established campaign title; measurement plan provided key performance metrics
Campaign Name: #KeepTheGrey
Client: Dove
Category: Social & Influencer
Sub-Category: Real-time Response
Prize: Silver
Type of Work: Campaign Impact Study: tested overall campaign effectiveness, including overall cultural attitudes and perceptions toward aging and ageism
Campaign Name: See My Skin
Client: Vaseline
Category: Brand Experience & Activation
Sub-Category: Culture & Context > Corporate Purpose & Social Responsibility
Prize: Silver
Type of Work: rigorous qualitative research process established campaign title; measurement plan provided key performance metrics
Campaign Name: See My Skin
Client: Vaseline
Category: Digital Craft
Sub-Category: Data & AI > Curation Of Data
Prize: Bronze
Type of Work: rigorous qualitative research process established campaign title; measurement plan provided key performance metrics
Campaign Name: Wear ‘Em Out Store
Client: eBay
Category: PR
Sub-Category: Culture & Context / Cultural Insight
Prize: Bronze
Type of Work: custom measurement framework; uncovered key insights that informed the campaign
To view a comprehensive list of Edelman's Cannes Lions wins, visit Edelman.com
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About Edelman DXI
Edelman Data and Intelligence is a global research, analytics, performance and data consultancy. We uncover actionable insights, inform strategic decisions and drive measurable impact.
We combine our unique human expertise with the newest innovations in AI and technology to help our clients see and solve challenges in new ways. By breaking down traditional data and intelligence silos through our one-of-a-kind approach, we inspire actions that propel businesses forward, strengthen relationships, create connections, protect reputations and build trust.
We’re in the service of building trusted relationships that drive real impact.
