The PR Awards Asia, now in their 20th year, are presented by PRWeek Asia and Campaign Asia-Pacific and celebrate the most outstanding, inspired, and successful campaigns, individuals, and companies in Asia-Pacific’s communications industry. This year’s awards were independently judged by a panel of 69 leading senior PR practitioners. At the end, DXI's submission for the Banking Trust Index for Singapore with The Banking Association of Singapore (ABS) won silver in the Best Use of Analytics category.

Arising from a strong desire to understand public sentiment towards banks, our inaugural Banking Trust Index for Singapore (BTIS) is the first standardized means of measuring consumers’ trust towards banks in Singapore. DXI surveyed more than 3,500 Singapore residents and 15 participating banks. The BTIS played a crucial role in helping the industry conduct self-assessments and identify emerging issues to shape strategic action plans.

This award says a lot about the need for all brands and institutions to manage their trust capital. It is the cornerstone of mutually beneficial relationships. The award also speaks to the indisputable advances Edelman has made in this field. We owe it to our clients and all the brilliant minds who helped develop our unique trust science.”

– Thibault Moreau, EVP, Head of Southeast Asia