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    25 Years of Trust

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    Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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    6 A.M.

    #SpeakBeautiful

    November 14, 2018

    Did you know that on Twitter, women are 50 percent more likely to say something negative about them…

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    6 A.M.

    A Decade of Blogging

    November 14, 2018

    On September 29, 2004, I wrote my first blog post. I had been with my second cousin, Linda Stone, t…

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    Public Engagement

    November 14, 2018

    I delivered the Grunig Lecture at the University of Maryland today to a group of students and their…

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    Earning License to Lead

    November 14, 2018

    I am delivering the keynote address at the Marquette University College of Communications this morn…

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    6 A.M.

    brandshare – consumers’ new expectation of brands

    November 14, 2018

    Marketing has been built on the duality of rational and emotional needs, but Edelman’s second brand…

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    6 A.M.

    Japan

    November 12, 2018

    Richard Edelman spent time in Tokyo, meeting with clients and attending the Oceans Conference at Gl…

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    6 A.M.

    A Courageous Decision

    November 10, 2018

    I am proud that our firm is involved with client CVS Health, who today stopped the sale of cigarett…

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    6 A.M.

    2014 Edelman Trust Barometer

    November 10, 2018

    The 2014 Edelman Trust Barometer shows the largest ever gap between trust in business and governmen…

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    6 A.M.

    The Cannes Lion for PR Is Home at Last

    November 8, 2018

    Tonight in Cannes, France, the Chipotle Scarecrow campaign won two Golden Lions and the Grand Prix …

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    6 A.M.

    Davos: Governments Take Their Best Shot

    November 8, 2018

    This was the Davos when government leaders took center stage and attempted to reassert their primac…

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    6 A.M.

    Fake News; The Neutron Bomb Explodes

    November 6, 2018

    Mainstream media is categorized as elitist and politicized, unable to carry out its vital role of t…

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    6 A.M.

    El Pais: A Window into the Future of Journalism

    November 6, 2018

    El Pais is the leading Spanish newspaper, founded in 1976. Richard Edelman visited their newsroom i…

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