Understanding Gen Z Views on Civic Engagement and Collaboration
Walton Family Foundation
The Walton Family Foundation is a philanthropic charity founded by Walmart founders, Sam and Helen Walton, that awards grants to organizations across the United States for projects and initiatives that promote social, economic, environmental and educational growth and prosperity.
To understand the voice of the next generation, the Walton Family Foundation created its Gen Z Identity Lab which works to capture the attitudes and opinions of Gen Z—directly from the source— through commissioned reports. Edelman DXI set out to enrich this existing research library and better understand how to collaborate with and across specific groups.