Jennifer is an inspiring SVP and Regional Lead, focused on integrating DXI in Edelman’s communications clients. She is a skilled and strategic advisor, working across the Human & Performance Intelligence crafts.
Jennifer is a seasoned researcher with 20 years of experience, coming to Edelman from Ipsos. Over her career, she has established herself as one of Canada’s leading market research consultants, sought out for her deep subject matter expertise and actionable advice. Not only has Jennifer been relied upon as a trusted counsel and accessible partner by her clients in the public, private and not-for-profit sector, she also frequently appears on news and social media.
Jennifer has also been employed at Pollara and COMPAS Research. She holds a BA Honours in Sociology from Queen’s University and an MA in Sociology from Concordia University. Jennifer is a Certified Analytics and Insights Professional (CAIP), a member of the Women’s Executive Network (WXN), and one of Concordia University's Top 50 under 50.
Not only does Jennifer study trends but is also living them too – getting both COVID bangs and a COVID puppy. Jennifer is a busy mother of two children and enjoys imagining what she might do if she had free time.