Edelman DXI's impact was pivotal in fourteen of Edelman’s sixteen awards at the 2024 Cannes Lions International Festival of Creativity. The team played a crucial data and intelligence role across diverse entries for DP World, Hellmann's, Dove, Heineken, Ampara, IKEA, Sanofi Allegra, Ajinomoto and Vaseline.

Below is the comprehensive list of the fourteen awards where Edelman DXI played a role:

DP World, The Move to -15

  • Titanium
  • Gold: Sustainable Development Goals — Climate Action
  • Silver: Creative B2B — Corporate & Social Responsibility


  • Gold: Creative Commerce — Market Disruption
  • Silver: PR — Market Disruption
  • Bronze: Direct — Corporate & Social Responsibility

Dove, Code My Crown

  • Gold: Creative Strategy — Market Disruption
  • Silver: Entertainment for Gaming — DE&I in Gaming
  • Silver: PR – Sponsorship & Brand Partnership
  • Bronze: Digital Craft — Personalized Storytelling & Experience

Sanofi, Allegra Airways

  • Silver: Health & Wellness — OTC > Creative Data

Ajinomoto, #CancelPizza

  • Bronze: Social & Influencer — Consumer Goods

Ampara, Wild Algorithm

  • Bronze: Social & Influencer — Social Listening & Insight

Heineken, The Social Swap

  • Bronze: Social & Influencer — Real-Time Response

DXI work was also represented on numerous shortlisted campaigns and as a partner agency for numerous shortlists and wins.

The Cannes Lions International Festival of Creativity is widely regarded as the premier event celebrating the pinnacle of advertising and creative communications.

For more information about Edelman’s award-winning campaign, read Richard's post here.